6 use cases for Live video at your organization

You can broadcast Live video messages to specific groups or to everyone in the organization. And once the event is over, you can post a video-on-demand version into a Group for those who weren’t able to watch live.

Here are six ways your organization could use Live video.

Training via video, whether through live streaming or on-demand, enables you to convey information in an accessible format to hundreds or even thousands of employees.

For example, you could do a ‘how to’ video, where an IT manager talks people through a step-by-step process for using new software.

Participants will learn more quickly if the content is interesting to them, and they can ask questions as they go. You can now also create polls in live videos to make sessions even more interactive.

Live video enables you to share information with dispersed teams as if everyone was in the same room. If you need to announce brand changes, such as a logo redesign, it’s important for all staff to understand the new direction the company is taking.

You can also integrate Workplace with Zoom to stream live business meetings into a timeline or specific Group. This is ideal for company-wide announcements or Q&As where senior managers need to connect with frontline workers.

When you broadcast live video, it doesn’t need to focus on a person or product to make it interesting.

Say you’re relocating one of your offices to a new building. You can use Live video streaming to provide a virtual tour of your new location. You can then pin it in one of your company Workplace Groups so people find it or re-watch it when they like.

This gives people an overview of where things are and where they’ll be sitting so they can familiarize themselves with the layout and be more productive more quickly.

You can lead a Workplace brainstorming group with your sales and marketing teams to talk about your content strategy for the next quarter, and team members can comment and ask questions live.

Once you’ve come up with some ideas, you can test them on other teams and ask for feedback. This will give you different perspectives on new content while also encouraging collaboration across departments.

If London Fashion Week can live stream its catwalk shows, why not do something similar yourself? If your organization is launching a new uniform for people in your stores or factories, ask for volunteers to model it. Then create a buzz about it by live streaming the rollout as your very own fashion show.

Integrations with tools like BlueJeans enable you to live stream other events too. Like factory tours or sharing insight ‘behind the scenes’ at an industry awards show you’re attending.

Younger generations like to be visually stimulated. Incorporating a tool that speaks to them can be a great way to improve communications with outside partners such as schools and colleges.

With live video, HR professionals can engage instantly with the talent of the future to make their work experience worthwhile.

And it’s not just schoolchildren you can impress. According to a Robert Walters white paper, 53% of Gen Y say they would be more likely to accept a job if the employer used the same technologies they do.